The process of buying outdoor advertising isn't easy. The steps to contacting companies, pipelining data (across various formats) and aggregating proposals into an easily executable outdoor advertising campaign, are broken. To address these problems, ADstruc will unveil a whole new set of tools in November to make the process of buying outdoor advertising easy. To get first access, simply follow this link: www.adstruc.com/notify
We are excited to announce today that we opened up The ADstruc Platform and made it entirely free for outdoor companies to host and manage their outdoor advertising inventory online. For sellers, this means that you are no longer charged a $1 p/unit p/month. For buyers, we continue to open up the market and provide you with access to more companies, more inventory, and more market coverage.
We split the marketplace into "Browse Listings" and "Deals" for one simple reason: to enable sellers to post their inventory with or without pricing/availability. Simply, "Deals" is where buyers can find inventory with pricing and availability. In "Browse Listings", buyers can contact the seller directly through the site for more information about pricing and availability.
The team is very excited about this new update as it helps accomplish our goal to "drive efficiencies across the entire outdoor advertising industry". By making outdoor advertising assets easier to find for buyers, ADstruc provides better insights into markets while driving awareness and new business for outdoor companies.
Check out our updated How It Works page for more information.
Join us today by clicking register or email us at support@adstruc.com.
As always, thank you for your business!
Team ADstruc
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A quick highlight for SELLERS:
List your inventory on ADstruc and benefit from tools such as the ones below:
Inventory Management
Manage your OOH inventory with ADstruc's easy-to-use Management Software
Public Listings
Enabling public listings gives each of your units a public facing page on the web, opening up your inventory to a whole new audience, with or without displaying pricing or availability. Public listings are indexed be search engines (e.g., Google), allowing your inventory to show up in public search results!
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A quick highlight for BUYERS:
We couldn't be more excited about all of the recent outdoor advertising campaigns that have been built, sold, and launched through ADstruc. Within the last two weeks alone, we processed over $100,000 in campaigns and that's just the beginning. These recent campaigns will launch from Seattle to New York over the next few months.
Our goal continues to be making it easier to get involved in outdoor advertising and each new client we work with loves how simple it is on ADstruc. To make it even simpler, we will launch a newly redesigned site soon (we've already started by making search easier (below) so stay tuned)! If you are thinking about advertising, please contact us as we would love to discuss the effectiveness of outdoor advertising and how we can help.
Also, be sure to check out some more cool stuff below:
Over the last year we have talked to as many people as we could in this industry to learn more about outdoor, listen to people’s passion for this business, their problems, and the opportunities currently in outdoor advertising, as well as discuss how ADstruc can help. What a great industry with an incredible footprint, made up of so many experienced people. Our learnings, mixed with their experiences have enabled us to build a platform by the industry, for the industry. I can’t promise you this will be a weekly blog, but come sign up for our RSS feed (coming soon) or follow us on twitter @adstruc and check back often to follow our learnings, our thoughts, product updates and overall, our passion for outdoor advertising. More later! The ADstruc Team
So the ADstruc blog officially opens…just as we prepare to open our online marketplace for outdoor advertising. As if I don’t have enough to do, I am now committed to keep up a blog – so bear with us as we go through this, but I plan on providing some general information around the industry. We’ll touch on topics like how-to buy outdoor and how to get your creative designed and printed, as well as what other outdoor advertising is there besides billboards (think lamp posts, pay phones, wallscapes, and more). Our content will focus on helping make the process of buying and selling easier and more profitable (hey that’s our motto, so I guess we should do it eh’)
