So why is it good for brands and companies to get involved in Outdoor Advertising?
Outdoor Advertising is the best place to reach consumers because it can’t be turned off, has an incredible footprint across the U.S., and can be extremely targeted. While many of us see our advertisements on TV, Radio, and online for brief moments, an outdoor billboard or a transit ad on a bus is always there, every time we step outside. Granted, while I sit here in Boulder writing this post, I haven’t see a billboard in weeks, but that’s probably because we’ve been constrained in this basement building our online marketplace for outdoor advertising for the last few months.
Outdoor Advertising is so much about the audience and as such, the best companies can deliver key messages in the best locations. The “best” locations are simply a measurement for the type of audience in that area, (purely, customer segmentation). By being able to drill down to this level of granularity, advertisers can benefit even more by providing creative advertising to a very specific demographic.
Let’s say for example that I own a quilt shop in Missouri (by the way, check out www.missouriquiltco.com - my friend Al’s company) and he wants to target 30-75 year old females local to the area or travelling through. Al’s options are radio or billboard advertising. For outdoor advertising, Al might want to target highway billboards near rest stops, the local bingo house, and anywhere near a Jo-Ann’s Fabrics. To hit this demographic, you can’t just throw money at an ad campaign on Facebook. Outdoor media is critical to the success of his ad campaign - now, what should his message be? Let us know your thoughts in the comments section.
The reason outdoor advertising is great for companies is because of the consistency and frequency that is hitting the companies target audience over and over during a select period of time.
